Google Ads

F.A.Q.

What types of campaigns can I run with Google Ads?+

Google Ads supports search, display, shopping, video, and app campaigns. This variety allows businesses to reach customers across multiple channels, from targeted search intent to broad brand awareness.

How does Google Ads help control budget and costs?+

Google Ads offers flexible budgeting with daily limits and bidding strategies. You can set maximum cost-per-click (CPC) or optimise for conversions, ensuring campaigns align with your budget while maximising ROI.

Is Google Ads suitable for small businesses?+

Yes, Google Ads works for businesses of all sizes. Small businesses benefit from precise targeting, measurable results, and the ability to adjust campaigns quickly, making it a cost-effective way to drive growth.

How do I measure success in Google Ads?+

Success can be tracked through key metrics like click-through rates (CTR), conversions, return on ad spend (ROAS), and overall traffic growth. Google Ads integrates with tools like Google Analytics for detailed performance insights.